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A documented look at the business problem, what the evidence revealed, which decisions were prioritised, what changed, and the verified outcome that followed.
Real project evidence · verified sources · no unsupported result claims
[Primary business/search outcome]
[Verified source]
[Secondary visibility or conversion outcome]
[Verified source]
[Ranking / coverage result]
[Verified source]
Measured campaign period
[Verified timeframe]
Add the strongest approved 16:9 evidence asset from GSC, GA4, GBP, CRM, ranking or before/after data.
[Explain the visible change in plain business language. Keep this concise; the full evidence section appears later.]
[Specific pattern or movement visible in the evidence.]
[Business/search implication of that movement.]
Make the problem recognisable to a business owner before explaining the SEO work.
[Explain the client or project, market, search environment and why the issue mattered commercially.]
[Describe what was already working, what was limiting performance, and any important platform, location, content, tracking or internal constraints.]
[The problem that made this project worth solving.]
[The visibility, technical, content, local or AI-discovery constraint supported by evidence.]
[Define the useful business/search outcome without inserting an unverified promise.]
Use this as the consultant-diagnosis section: issue → evidence → why it mattered. Only include findings that changed prioritisation.
[What the data, crawl, SERP review, GBP evidence, content analysis or AI-search checks showed and why it mattered.]
[Explain the consequence for visibility, intent matching, conversion path or search-system understanding.]
[Use the third finding only if it materially affected the strategy; avoid a raw audit dump.]
Show the sequence of decisions at a level a business owner can understand, with enough logic to demonstrate expertise without turning this into a technical manual.
[First priority and why it needed to happen before the rest.]
[How service/category/location or intent structure was addressed.]
[Content, local, entity, technical or authority work that supported discovery.]
[How the path to enquiry or useful outcome was improved and measured.]
[State what was not prioritised immediately and why. This reinforces disciplined decision-making.]
Use real before/after screenshots, page structures, search surfaces or implementation evidence so the reader can see the work behind the result.
Use a real page, search surface, technical change or approved implementation screenshot.
[Explain what changed, which diagnosis it addressed, and what the reader should notice in the before/after visual.]
[Connect the screenshot to the strategy. Explain the business/search problem it solved rather than listing the task name only.]
Use a real page, search surface, technical change or approved implementation screenshot.
Use a real page, search surface, technical change or approved implementation screenshot.
[Explain dependencies, sequencing or measurement so the case feels like a real operating process rather than a list of deliverables.]
Each visual is paired with a short interpretation so the reader can inspect the evidence and immediately understand what it supports.
Add a readable approved screenshot. Keep its important labels uncropped.
[Describe exactly what the reader is seeing and which part of the project it supports. Avoid simply repeating the headline metric.]
[Business or search implication of this evidence.]
[GSC / GA4 / ranking record] · [verified period]
[Explain how this visual connects the diagnosis and execution to a measurable change.]
[Business or search implication of this evidence.]
[GSC / GA4 / ranking record] · [verified period]
Add a readable approved screenshot. Keep its important labels uncropped.
Lead with the verified business/search outcomes, then show the evidence source and comparison period directly beside them.
[Primary verified outcome]
[Secondary verified outcome]
[Ranking / enquiry / visibility / coverage outcome]
Use the clearest approved graph and annotate key rollout points if the source permits it.
[Verified before vs after / YoY / campaign period]
[GSC / GA4 / GBP / CRM / ranking record]
[What changed and why it matters, without overstating attribution.]
Do not stop at rankings or clicks. Connect verified visibility changes to the next useful business signal, while staying within the evidence you actually have.
[Where qualified search visibility improved.]
[How user/search intent quality changed, if verified.]
[Calls, forms, leads, conversions or next-best verified signal.]
[The commercial value supported by the available evidence.]
[Keep only claims supported by the approved evidence.]
[State the timeframe beside every primary metric.]
[Use verified GSC, GA4, GBP, CRM or ranking records.]
[Client name] · [Role / business]
[Ground this point in a real decision from the case.]
[Ground this point in a real decision from the case.]
[Ground this point in a real decision from the case.]
